The Infrastructure

Wells connects your systems. Reads your data. Tells you what to do. Handles what you approve.

Three integrations. One command center.

Wells connects your reservation system, your POS, your accounting software. Not to create another dashboard. To create a single source of truth that never lies.

Connected. Unified. Real-Time.

Most restaurant tools are islands. Wells ties them together.

Module 1: Demand Intelligence

Connected Systems

  • ✓ Reservation System
  • ✓ Walk-in Data
  • ✓ Historical Sales

What Wells Sees

  • • Every booking, no-show, cancellation
  • • Peak hours by day/season/event
  • • Patterns humans miss

What Wells Does

  • ✓ Forecasts demand 72 hours out (covers, party sizes, timing)
  • ✓ Predicts which guests will no-show
  • ✓ Identifies peak hours by day of week, season, event
  • ✓ Recommends dynamic pricing

Output: "Deploy 8 servers Friday 7-10pm, 4 servers Tuesday 6-8pm"

Demand Intelligence

Module 2: Financial Command Center

Connected Systems

  • ✓ POS (Toast, Square)
  • ✓ Accounting (QuickBooks)
  • ✓ Payroll (if available)

What Wells Sees

  • • Every sale, cost, labor hour
  • • POS to accounting reconciliation
  • • Real-time variance from budget

What Wells Does

  • ✓ Weekly KPI packs (sales, covers, check avg, food/labor %)
  • ✓ Monthly P&L with variance alerts
  • ✓ Cash flow snapshots
  • ✓ Vendor spend analysis
  • ✓ Real-time labor cost tracking

Output: "Food cost up 3% this week. Beef supplier raised prices 12%. Recommend +$4 ribeye or swap special."

Financial Command Center

Module 3: Operational Coordination

Connected Systems

  • ✓ POS
  • ✓ Scheduling System
  • ✓ Team Communication

What Wells Sees

  • • Real-time sales and table status
  • • Server/kitchen load
  • • Staffing gaps

What Wells Does

  • ✓ Syncs FOH and BOH visibility
  • ✓ Alerts when tables are "in the weeds"
  • ✓ Recommends shift swaps for gaps
  • ✓ Flags items at risk of 86-ing
  • ✓ Tracks no-show deposits

Output: Real-time ops feed showing what's happening, what's next, what needs attention

Operational Coordination

Deployed in 48 Hours. Smart in Week 2.

Week 1: Setup

"One call. We connect your Toast account, QuickBooks login, reservation system."

We map your business logic. What does "peak" mean? What's your target labor cost? Takes 4-6 hours max.

Deliverable: Connected systems, historical data flowing, baseline metrics established

Week 2: Intelligence Live

"Wells starts analyzing. 2 weeks of historical data gives us patterns."

Example: "Your Fridays average 120 covers at 7:30pm. Current staffing plan has 12 servers. Data suggests 14 needed. If you run 12, expect wait times >45min."

Deliverable: Weekly KPI pack, monthly P&L, demand forecast

Week 3: Operational Command

"Wells is smart enough to handle routine stuff. You approve the strategic moves."

Dynamic pricing, waitlist backfill, staff schedules. This is where financial impact starts. No-shows drop. Labor cost drops. Revenue increases.

Deliverable: Active command center, automated operations (with human approval gates)

Ongoing: It Gets Smarter

"Every day, Wells learns. Every decision gets better."

Month 1: 5-10% operational improvement. Month 3: Improvements compound. By Month 6, Wells knows your restaurant better than you do.

Deliverable: Improving recommendations, higher accuracy, more automation

The $2,400/Month Problem That Wells Solves

No-shows cost the restaurant industry $16 billion annually. Your restaurant alone is losing $200-400 per table that doesn't show. Wells kills no-shows three ways.

Confirmation + Deposit

How It Works: Wells sends SMS/email confirmation 24 hours before. Offers deposit collection ($10-25). Confirmed guests show up more often.

Result: 14% baseline → 7% no-shows

Per restaurant: 7 covers recovered × $70 avg = $490/week = $2,000/month

Waitlist Backfill in Real Time

How It Works: Guest doesn't show. Wells offers the slot to your waitlist (SMS: "Table just opened for your time"). Fills in 60 seconds.

Why It Works: Waitlist guests are motivated

Per restaurant: 7 recovered covers × $70 = $490/week = $2,000/month

Smart Overbooking (Strategic)

How It Works: Wells analyzes no-show rate by day, time, party size. Recommends strategic overbooking for high-risk slots.

Example: Tuesday lunch has 23% no-show rate. Book 46 instead of 40. Land on 35-36 covers.

Per restaurant: +5-7 covers/week = $1,200-1,400/month

From 32% Labor Cost to 28% in 6 Weeks

Your GM spends 4-5 hours weekly creating schedules. Then another 5+ reacting to call-outs and gaps. Wells ends that.

1. Demand-Driven Scheduling

How: Wells forecasts demand for each day. Recommends optimal staffing. You approve. Send to team.

Result: No more guessing. Data drives scheduling.

💰 $25K/week revenue:

2.5% labor cost reduction = $625/week

= $2,600/month saved

2. Smart Shift Swaps + Call-Out Management

How: Someone calls out. Wells suggests swaps based on availability and history. You approve. Done.

Result: Call-outs become manageable. Staff feels treated fairly.

📊 Staff retention:

Reduce turnover by 10% = 2-3 fewer people leaving

= $4-15K saved in training

3. Seniority-Based Fair Scheduling

How: Wells tracks who's been scheduled heavy/light. Ensures fair distribution of good shifts.

Result: No favoritism or burnout. People stay.

👥 Team satisfaction:

Fair, transparent scheduling improves morale

= Higher retention, better service

We Guarantee Results

If Wells doesn't deliver within 30 days, we refund your setup fee. No questions asked.

All three must hit. If they don't, full refund. Why we can offer this: We've done this 50+ times.

Let's Build Your Wells Setup

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